SEO.
Are Competitors Clicking on Your PPC Ads?
Almost all advertisers who run PPC campaigns have had the sneaking suspicion that competitors are clicking on their ads. Wouldn't it be interesting to find out if they…
Twitter to Launch Verified Accounts to Help Prevent Impersonation
When public figures and celebrities have people pretending to be them, the self-important get all bent out of shape. Twitter has been…
Facebook Launches New Payment Terms; Begins Phasing Out Regional Networks
Facebook has launched new Payment Terms to cover purchases made on the social network. Purchases are made to purchase items in the…
Digg to Launch In-House Advertising Platform
In April, Digg pulled out of its advertising contract with Microsoft. There was speculation at the time that Digg would launch its…
The Best Links Come from Knowing Thy Self
Think about what you love and then see how you might be able to create some content that would be of interest…
Google Changes Course on Nofollow
Google used to advise SEOs that using the nofollow attribute on internal links could help save PageRank for more important pages. Now…
Denver’s Affiliate Convention Is A Free For All: Free Attendance, Free Parties
Affiliate Convention is using an interesting approach to their first conference – being held June 17-20th if you include the social activities…
Twitter Blocked By Great Firewall of China
Seems the Chinese government is not a fan of Twitter. Access to the social media site has been blocked in China, according…
SEO Challenges of Restructuring a Site
It's one thing to make simple changes, where a page on the new site corresponds exactly to every page on your old…
Promoting Your Blog
You've followed everyone's advice and started a blog. Now it's time to gain exposure and readership.
Digg Removes ‘Shout’, ‘Blog This’ Features in Favor of Other Sharing Options
Digg is removing two sharing features from its lineup: the controversial ‘Shout’ feature and the not-used-so-much ‘Blog This’ feature. But you can…
Cabela’s, Performics, and Performance Marketing
Today. we'll look at an interesting promotion that drives online shoppers to offline retail locations using coupons. There are some important things…
AOL’s Platform-A Tops April 2009 Ad Network Rankings
AOL’s Platform-A continued its dominance over the ad network market in comScore’s April 2009 rankings. Yahoo! followed closely behind in second and…
Before You Start Link Building
Link building is not something you should launch into without doing some planning. You need to think through the overall plan, because…
“Why Conversion Optimization is Now a Must-Have!” – Free Webinar 5-19-2009
I have been speaking about improving conversion rates for years in my Search Engine Watch regular column as well as conferences and…
Create Something Newsworthy, Part 3 — Promotions
Promoting your content is more important than ever in our media-saturated world. You're competing with vast amounts of great content.
Twitter Hockey Stick Continues to Take Shape in comScore April 2009 Stats
With the help of Oprah, the hockey stick that is Twitter growth stats continued to take shape in April 2009, according to…
Make Sure Your Promotion Is Legal
Jumping into sponsoring a promotion without first thinking through the potential legal issues involved could lead you into trouble. Here are some…
MySpace Ad Revenue Drops in Q1 2009
News Corp, which owns Fox Interactive Media, which owns MySpace, has reported their first quarter earnings for 2009. The news was not…
Create Something Newsworthy, Part 2 — Testing
Every potentially newsworthy idea needs to be tested before too much of your time and resources are put into the project. You'll…
SEO Site Review: Time to Clean Up Home-Yard
It's time for Mark's quarterly site review. Today, we'll look at a Web site that has so many issues that there's going…
Facebook Launches Open Stream API
In the ongoing chess match for social media dominance, Facebook just made a move that is akin to saying “Check.” Today, they…
Former Facebook Exec Tapped as MySpace CEO
After much speculation, it was finally confirmed that News Corp has hired Owen Van Netta, former chief revenue officer and vp of…
Preliminary Results in Facebook Governance Vote Favor New Documents
The Facebook governance vote concluded yesterday. The social network says that while the numbers need to be verified by an independent auditor,…
Police Take Out Web Ad for Leads in Craigslist Killer Case
Police in Boston are looking for more clues in the Craigslist killer case. So, they’ve taken out an ad on Craigslist. They’re…
Page 131 of 184