SEO.
Which UK domains gained the highest increase in Google visibility?
In a topsy-turvy year for SEM that saw ‘mobilegeddon’, the rise of machine learning, a shift towards the user experience and the…
Google doubles down on Product Listings Ads with expandable mega layout
Our eagle-eyed friends over at ChannelAdviser spotted a test that Google is conducting, which allows the user to expand the PLAs shown…
Google integrates Panda into the core ranking algorithm
Google has made Panda part of its core ranking algorithm, meaning that it will be paying more attention to site quality signals…
International domain structures and SEO: what works best?
Businesses with multiple sites across different countries have a number of decisions to make on how they structure their various sites.
The power of evergreen content for SEO
In this post I'll explain what evergreen content is, look at some examples and stats from Search Engine Watch, and demonstrate how…
What do you need to know about Voice Search?
In the last six years of owning a smartphone and all of its intrinsic technical bells and whistles, I have used its…
Eight quick and easy user interaction hacks to boost your SEO performance
User experience is increasingly important, and your site must continue to engage and satisfy the user, in order to make their online…
Three simple resolutions on how to do better SEO in 2016
If all of your New Year’s resolutions seem a little too ambitious, at least resolve to take your digital marketing at least…
11 biggest SEO trends and events of 2015
To help unpick the tangled web of news-stories and trends are a selection of expert contributors, who will expand further on the…
SEW’s 10 most popular articles of 2015
Yesterday we brought you the 10 most popular articles by Search Engine Watch's guest writers, now it's time to list those produced…