SEO.
10 of the most popular SEW guest articles from 2015
A compilation of the most popular articles from Search Engine Watch guest contributors in 2015.
Comparison sites dominate UK online financial services market
Price comparison websites still dominate the UK search rankings for financial products, though more 'traditional' brands are beginning to fight back.
Is Penguin 4.0 coming in March 2016?
In early December, Google announced “With the holidays upon us, it looks like the penguins won’t march until next year.” I’ll be…
How US consumers are researching holiday gift ideas in 2015
With Google estimating that 30% of all online purchases now happen on mobile phones, this holiday season will see retailers fighting for…
How hacking hurts your website’s ranking in search results
It’s not enough to create a great website and leave it set. A healthy website requires ongoing maintenance. A major part of…
Click-through rate (CTR) might beat PageRank for Google’s top search results
If we assume, as the joke goes, that the best place to hide a dead body is on page two of Google,…
Spotlight: DuckDuckGo’s Gabriel Weinberg
DuckDuckGo doesn't collect user data, which appeals to people as ad blockers grow. But the search engine's founder knows it'll take more…
How links could be online marketing’s most important KPI in 2016
I have noticed an increasing trend during the second half of 2015, the recognized importance of links within online marketing by those…
How to completely dominate Google’s first page
See that’s the thing about SEO, it doesn’t matter how doggedly you optimise every element of your site, there will always be…
Seven of the most interesting SEM stories of the week
This week: the sheer massiveness of this year’s holiday weekend spend, a couple of Google updates and a shameless plug.