PPC.
Is Yahoo Testing New PPC Ad Ranking Algorithm?
I reported more evidence of Yahoo Search Marketing testing a new PPC ad ranking algorithm to include a click through rate element. I’ll be honest, I am terribly…
Online Advertisers Can Only Handle PPC Price Increase of Less Than 30%
Adotas reports on a presentation made at SES Toronto, where SEMPO said that 80% of PPC advertisers could only handle a 30%…
New Click Fraud Index Aims To Quantify Click Fraud Rate
Elinor Mills points to a new Click Fraud Index service that reports click fraud rate among those monitoring through its network to…
Search Ad Providers Gaze into their Crystal Balls
Is search advertising slowing down, or just getting started? What new distribution channels are likely to open up in the coming months?…
Search Ads Getting More Attention From Big Advertisers
The Wall Street Journal ran an article named Once-Wary Industry Giants Embrace Internet Advertising yesterday. It discusses the recent shift in large…
Time Warner Cable Can Auction Off TV Ads
Reuters reports that Time Warner Cable currently has the ability to run AdWords like auction based selling for its video-on-demand channels. Time…
Yahoo Denies Scandinavia Testing
In a follow-up to last week’s post, Yahoo has said they aren’t testing a new system in Scandinavia. Without giving details about…
Yahoo to Reduces U.K. Agency Search Ad Commissions
Netimperative reports that Yahoo Search Marketing is reducing the commissions they give U.K. third-party search ad agencies from 15% to as low…
Yahoo “Project Panama” Testing New Ad Ranking System
Last August, we covered how Yahoo planned to launch a new paid listings model more like Google AdWords, where clickthrough and other…
Adware Said To Generate Fake Clicks On Yahoo Search Marketing Ads
Ben Edelman lets us know about his latest study, The Spyware – Click-Fraud Connection — and Yahoo’s Role Revisited, which looks at…
The Future Of AdWords For TV?
No, it’s not search. No, Google’s not connected or even rumored to be involved with this company. But See Spot Run from…
Trust Me, I’m A Jedi Scientist — Those Aren’t The Fraudulent Clicks You Were Looking For
Nice catch by Threadwatch, Click fraud concerns bruise Google from Bloomberg, where Google CEO Eric Schmidt is quoted saying to trust him,…
RPA Awarded By Both Google & Yahoo For Paid Search Innovation
AdWeek reports that ad agency, RPA, has been awarded awards from both Google and Yahoo for paid search innovation early this month.…
Demographic & Behavioral Targeting for Search
Next-generation targeting systems will go beyond simple keyword targeting systems and allow advertisers to place ads in front of searchers based on…
‘Drafting’ and ‘Hijacking’ in Paid Search
A ClickZ article named Paid Search Spawns ‘Drafting’ and ‘Hijacking’ Strategies discusses the differences of ‘drafting’ and ‘hikacking’ tactics and its legal/ethical…
Google Explains Invalid Clicks
Google has rarely spoken publicly about click fraud issues surrounding their Google AdWords program, even with the publicity it has received of…
Google Click Fraud Settlement Story Updated
Just a quick note that my original post, Google Agrees To $90 Million Settlement In Class Action Lawsuit Over Click Fraud, has…
Google Agrees To $90 Million Settlement In Class Action Lawsuit Over Click Fraud
Search Engine Watch has learned that Google has agreed to a $90 million settlement fund in the class action lawsuit filed by…
Yahoo To Ban Bidding On Competitor Trademarks To Stop Comparison Advertising
Yahoo No Longer Allow Bidding On Trademarked Terms on our SEW Forums has news that Yahoo will no longer be allowing companies…
Cost Per Keyword Spikes to $55 During Holiday Season
A MediaPost article reports on DoubleClick’s Performics data released recently that shows the overall “cost-per-keyword” “rose to around $55 in December, from…
HBO’s “The Sopranos” Uses Google Maps & AdWords for Show Promotion
AdAge.com reports (free registration required) ‘The Sopranos’ Use Google Maps to Promote New Season. The article claims The Sopranos is “likely to…
Search Engine Advertising to Grow 26% in 2006
The study “Annual Ad Spending Study: Where & Why Advertisers Are Moving Online” released this week by Outsell, Inc. contains advertiser data…
Closing CPC Price Gap or Irrational CPC Buying
John Battelle wrote a post where he cites a recent Blue Nile earnings statement I have a client in the diamond industry,…
Winners and Losers in Super Bowl Search Marketing
I find it hard to believe, but most of the advertisers who paid millions to have their ads shown during the Super…
Marketers Find Google Ads Slightly More Effective Than Yahoo & Well Above MSN
Survey: Advertisers Say Search Ads On Google Better Than Yahoo, MSN from MediaPost reports on an Outsell survey of 1,200 advertisers last…
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