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YACFA: Yet Another Click Fraud Article & A New Click Fraud Test Underway
How Click Fraud Could Swallow the Internet from Wired delivers unto us Yet Another Click Fraud Article (forthwith known as YACFA) with relatively little that most of you…
New Year Will Bring New Look to Yahoo Search Results Pages; Shorter Descriptions for Sponsored Listings
Several people (thank you) have shared with us a copy of an email that was sent to Yahoo Search Marketing customers this…
Big Guys Crowd Out Little Guys in SEM Arena; Some Branding Focused Advertisers Willing to Spend “Whatever” It Takes
The Media Post article: Search Execs: Big Brands Muscling Out Small Players, reports on comments made at the SG Cowen Internet Conference…
TiVo To Offer TV Ad Search
TiVo Users Soon Can Search for Ads from the Wall Street Journal covers a new "feature" from TiVo planned for next spring…
Yahoo Search Marketing Searches for a Content Specialist
I spend some time each week reviewing job openings at Yahoo, Google, and other search companies. Sometimes, these listings can provide clues…
Yahoo Testing Pay Per Call In US
Yahoo Testing Pay Per Call has member Webvisitor reporting that Ingenio is telling him that Yahoo is testing the company’s pay-per-call solution.…
Yahoo Lowers Ad Deposit To $5
First Yahoo eliminated its $20 per month minimum spend requirement for search ads last month. Now today, the Yahoo Search Blog has…
Oct. 2005 Keyword Prices Stay Flat From Last Month, Drop From Last Year
Fathom Online has released figures from its latest Keyword Price Index showing that prices overall stayed about the same as last month,…
Major Ad Networks Working on Behavioral Targeting
We already have the ability to target ads in relatively sophisticated ways, with various types of matching schemes, as well as geotargeting,…
AlmondNet Gains Second Search Behavioral Ad Patent
AlmondNet has gained a second patent related to delivering up ads across the web based on things a person has searched for.…
Yahoo Drops $20 Monthly Minimum Spend Requirement
Over in our SEW Forums, Yahoo announced in the Yahoo Eliminating $20 Minimum PPC Spend thread that the $20 monthly minimum spend…
Paid Search Helps the Smithsonian Institution Increase Revenues
One of the best things about living in the DC area is taking advantage of ALL that the Smithsonian Institution has to…
Survey: Growth of PPC Spending Looks Healthy
Although a new survey of 87 media industry execs by Media Post and Deutsche Bank: Media Execs Bullish On Ad Spending, focuses…
Good Clickthroughs Like Getting An Ad Discount
Brand Discounts at the Major Engines has Kevin Lee talking about a brand discount, but don’t get excited that big brands are…
Don’t Hate Search
I Hate Search from David Cohen at ClickZ posits the self-admitted conspiracy idea that if search engines made free listings better, then…
Search May Not Be From Branding, But It Will Still Pull Branding Spend
Hmm. Reading MediaPost today, I came across Graydon Carter Disses Search Ads. That’s Vanity Fair Graydon Carter, who seems to think the…
IAB Report: Search Ads Account for 40% of Ad Sales During First Half of 2005
Via a thread in the Search Engine Watch Forums, news from the Interactive Advertising Bureau and PriceWaterHouseCoopers about online ad spending in…
Paid Search to Displace Online Display Ads by 2010
Paid search will garner more revenue share than online display advertistments within five years, according to a new market forecast by Jupiter…
CPA, Cost-Per-Action, As Click Fraud Solution?
Last month, Putting an End to Click Fraud at iMedia Connection had Ron Belanger pushing the idea that CPA — cost per…
Class Action Suit On Click Fraud STILL To Stay In Arkansas
Google Suit Sent Back to State Court from the Associated Press notes that a class-action lawsuit against Google, Yahoo and other search…
Sponsored Search Links Accounted for 34% of Online Ad Impressions During One Week Period
Some new numbers released today show that search sponsored links made up 34 percent, or nearly 13 billion, of online advertising impressions…
Looking At ClickTrack’s BidHero
Over at Search Engine Guide, BidHero Brings Bid Management to the Masses from Jennifer Laycock a new, low-cost bid management tool called…
When & Why You Should Buy Your Name
Beaten at Your Own Name: Buying Your Brand from Kevin Lee at ClickZ looks at why brand holders might decide it makes…
Yahoo Rapped Over Funding Spyware — Isn’t It Overdue For Source Selection To Be Allowed?
How Yahoo Funds Spyware out now by spyware researcher/activist Ben Edelman looks at how Yahoo ads run in plenty of places beyond…
Yahoo Apologizes For Ad Management Problems; Issues Case-By-Case Refunds
I wrote last week about how a weekend upgrade to Yahoo’s ad management system went awry, making things sluggish or keeping some…
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