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Paid search and performance media: strategy, platform updates, and getting more from every click. 1,915 articles
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Google tests larger three-dot menu icon on ads

Google is showing a larger three-dot menu icon on ads in the SERP, though it’s unclear whether this is an intentional test…

By Sachin Patel · 09 Oct 2026

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Google tests blue titles for ads at the bottom of AI Mode

Google is testing blue ad titles at the bottom of AI Mode instead of black, a color change that could make the…

By Sachin Patel · 09 Oct 2026

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Google tests showing website names or URLs in AI Mode ads

Google appears to be testing inconsistent formats for showing website names versus URLs in AI Mode ads, with both styles appearing side…

By Sachin Patel · 07 Oct 2026

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Google AI Mode now showing three ads at the bottom instead of two

Google AI Mode is now showing three ads at the bottom of results instead of the usual two, potentially opening up more…

By Sachin Patel · 07 Oct 2026

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Google tests new sitelink design for ads on desktop

Google is testing a new desktop-specific sitelink design for ads, placing sitelinks on the right and the description on the left within…

By Sachin Patel · 06 Oct 2026

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Google tests grey box design in Shopping ads

Google is testing a grey box design for Shopping ads instead of the usual white background, though the new version appears to…

By Sachin Patel · 05 Oct 2026

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OpenAI tests new visual ad format in ChatGPT

OpenAI is testing a new visual ad format that appears during ChatGPT's image generation process, alongside expanded ad measurement tools and brand…

By Sachin Patel · 05 Oct 2026

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ChatGPT tests new “This might also interest you” heading above ads

ChatGPT is testing a new 'This might also interest you' heading above ads, a small addition to its ongoing ad design experiments.

By Sachin Patel · 05 Oct 2026

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Bing sponsored ads now showing more images within the ad unit

Bing sponsored ads are now showing additional images below the ad description, building on earlier tests with large image ads on mobile.

By Sachin Patel · 05 Oct 2026

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Yahoo sponsored results now showing more blue hyperlinks

Yahoo sponsored results are now showing more blue hyperlinks within ads, a design change that stood out compared to previous visits.

By Sachin Patel · 02 Oct 2026