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PPC.

Paid search and performance media: strategy, platform updates, and getting more from every click. 1,915 articles
PPC

Google shopping ads missing product images on mobile

Google Ads is showing Shopping ads with product titles but no images, spotted by Arpan Banerjee unclear whether it's a test or…

By Sachin Patel · 02 Oct 2026

PPC

Bing tests new ad design within SERP

Bing is testing a new ad design in SERP featuring a blue background box with the favicon, title, URL, and a short…

By Sachin Patel · 02 Oct 2026

PPC

Google tests new review treatments within sponsored results

Google is testing two new ways to display website reviews within sponsored results, including a 'Read user reviews' sitelink and prominent rating…

By Sachin Patel · 02 Oct 2026

PPC

Bing tests italic URL font style in search results again

Bing is testing an italic font style for URLs in search results, with the style appearing consistently across multiple checks today.

By Sachin Patel · 01 Oct 2026

PPC

Bing tests new format highlighting top ad and organic results

Bing is testing a combined logo display below the search bar, showing the top-ranking ad alongside the top two organic results for…

By Sachin Patel · 30 Sep 2026

PPC

Google Ads adds beta Promotion Mode to campaign settings

Google Ads is testing a beta 'Promotion Mode' setting that lets advertisers set promotion dates, adjust Target ROAS tolerance, and add extra…

By Sachin Patel · 29 Sep 2026

PPC

Google tests sponsored product grid replacing organic product grid in SERP

Google is testing a sponsored product grid that appears to replace the organic product grid entirely, with Brodie Clark warning the labeling…

By Sachin Patel · 29 Sep 2026

PPC

Google will test gun accessory ads in US Search this October

A six-month pilot will cover selected accessories, while ads for firearms and ammunition remain banned.

By Martin Ashmere · 28 Sep 2026

PPC

Google Ads gets a CRM backstop for broken conversion tags

Google’s multi-source conversions beta lets advertisers connect website tags with backend data from a CRM or order system, using transaction IDs to…

By Julian Vennick · 28 Sep 2026

PPC

Google explains how to get star ratings next to your ads

Stores generally need 100 customer reviews and a score of at least 3.5 out of 5, according to updated Merchant Center guidance.

By Radu Tyrsina · 28 Sep 2026