PPC.
ChatGPT tests CTA buttons for ads
ChatGPT is showing a CTA button with a dotted underline and arrow inside its ads, a change that could help advertisers drive…
Bing Copilot ads now show a CTA button
Microsoft is testing a “Learn more” call-to-action button on sponsored results in Bing Copilot, adding a new interactive element to ads displayed…
Google Ads tests AI that suggests campaign goals and ad components
Google Ads is testing an AI feature that suggests campaign goals and ad components from an advertiser’s description, confirmed as an experiment…
Bing tests “Related searches based on your browsing” below sponsored ads
Bing is testing a ‘Related searches based on your browsing’ box below sponsored ads, following a similar test Google ran recently.
Bing tests larger CTA button on sponsored ads
Bing is testing a larger CTA button on sponsored ads, a small design change that could make ads more noticeable and help…
Google updates Merchant Center product image quality guidelines
Google has relaxed its Merchant Center rule blocking products with poor image quality, but the 500 × 500 minimum size from January…
Google AI Mode now showing offers in Shopping ads
Google AI Mode is now showing offers like ‘Buy 4 get $20 off’ inside Shopping ads, with a popup of details on…
Google tests new design for ads at bottom of AI Mode responses
Google is testing a new design for ads at the bottom of AI Mode responses, replacing the grey background with a white…
Google Ads PMax adds option to send users to Google Business Profile
Google Ads has added a PMax setup option that can send users to a Google-hosted Business Profile experience instead of the advertiser’s…
Bing tests light blue bubbles for sitelinks on desktop
Bing is testing light blue bubbles on desktop, likely for sitelinks, following a similar color change recently made to its ‘People also…