PPC.
Google Product Listing Ads vs. Text Ads
The results of our Product Listing Ad tests. How did they stack up against the common Google text ads? An e-commerce case…
How Consumer Latency Affects Your Search Campaigns
When thinking about your paid search spend or launching a new campaign, it's important to understand how latency impacts your sales. Learn…
B2B Search Engine Marketing: Goals for 2011
New challenges will bring new opportunities this year. Use these strategies to help you attain your B2B search marketing goals.
What You Can Expect From the World of PPC in 2011
Display advertising, actionable attribution, and Facebook PPC are just a few of the things we can look forward to in paid search…
How to Structure an AdWords Account — A Practical Guide
A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that…
A 10 Day Plan to Overhaul Your PPC Campaigns, Part 3
A guide to some of this year's new ad formats. Here are some tips on targeting image ads on Google Image Search,…
A 10 Day Plan to Overhaul Your PPC Campaigns, Part 2
There have been many changes to paid search this year. Here are some tips on how to get started with targeting display…
Click Fraud: What Is Your Ad Network Doing About It?
Click fraud is a serious problem. With proper vigilance though, your ad networks should be able to spot it and remove it.
Google AdWords Placement Targeting Campaign Tips
A step-by-step guide for advertisers on how to set up placement targeted campaigns.
Ad Group Structure: A How-to Guide for SEMs
Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly…