Industry.
Content Marketing: Big Publicized Events Or Continuous Engagement?
Brands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable…
TAG, Google Program to Block Invalid Data-Center Traffic
Data center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal…
Bing Native Ads Combines User Intent, Native Experiences
When Bing Native Ads is made broadly available later this year, it will allow advertisers to target user intent data both in…
Google Job Ad Demonstrates Data Focus
Big data has recently become enmeshed in every aspect of marketing and SEO is no different, as demonstrated by a recent job…
Google Measures Conversions Across Browsers, Apps
The latest addition to AdWords allows marketers to track conversions that start in browsers and end in-app, and vice versa.
Bing Data Reveals Purchase-Powerful Audience
New audience stats for Bing advertisers reveals a wealthy audience - one-third has a household income of six figures - that spends…
The Internet of Things: Enlightening Objects and “Dumb” Machines
I have no idea how to cook a turkey, but when my Wifi-enabled thermometer reaches the right temperature, it sends instructions to…
Bing Ads Improves Age and Gender Targeting
Bing ads has recently doubled its global coverage of demographic data from search and display behavior, allowing advertisers to better target consumers…
Yahoo Powering Search Results with Google
Since Yahoo loosened the restrictions of its partnership with Microsoft last April, the company seems to be testing out Google powered search…
Want to Combine Sites in Search Console? Google Wants to Know.
Google posted a survey today asking for user preferences about grouping sites in order to compare them in a combined report.