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Industry.

The business of search: platforms, players, deals, and the shifts reshaping discovery. 14,046 articles
Latest in Industry

Search Headlines & Links: June 12, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from…

By Kevin Newcomb · 12 Jun 2007

Industry

Google Defends Data-Retention Practices

In response to an E.U. Article 29 Working Party investigation, Google has changed its data retention policies again. Instead of the 18-24…

By Kevin Newcomb · 12 Jun 2007

Industry

Redesigning Your Small Business Web Site

There comes a time in the life span of every small business Web site when one must consider a site redesign. A…

By Carrie Hill · 12 Jun 2007

Industry

SEW Experts: Web Site Architecture Structured for Success

In today’s au Natural column, “Web Site Architecture Structured for Success,” Mark Jackson reviews the benefits of creating a search engine friendly…

By Kevin Newcomb · 11 Jun 2007

Industry

SEW Experts: Redesigning Your Small Business Web Site

In today’s Little Biz column, “Redesigning Your Small Business Web Site,” Carrie Hill offers a checklist to help small businesses considering a…

By Kevin Newcomb · 11 Jun 2007

Industry

Google Adds Content Network Transparency

Since its Content Network launched, advertisers have been asking Google for a way to get a better idea of where their ads…

By Kevin Newcomb · 11 Jun 2007

Industry

Search Headlines & Links: June 11, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 11 Jun 2007

Industry

Highlights from the SEW Blog: June 11, 2007

Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

By Kevin Newcomb · 11 Jun 2007

Industry

Google Partners With Chinese Portal Sina

Despite recent cautionary articles Google has announced a partnership deal with Sina. The Chinese portal is a major player in China and…

By Frank Watson · 11 Jun 2007

Industry

Google Privacy Practices Under Attack

Privacy International, a London-based privacy watchdog group, has issued a report citing Google’s privacy practices as the worst among large online destinations.…

By Kevin Newcomb · 11 Jun 2007

Industry

Atlas Institute: Don’t Just Count the Last Click

A study from aQuantive’s Atlas Institute looks into the effect of overlap of ads, either across publishers or across multiple ad placements.…

By Kevin Newcomb · 11 Jun 2007

Industry

SEW Experts: Five Tips for Hiring a Paid Search Agency

In today’s Search Ads column, “Five Tips for Hiring a Paid Search Agency,” Tony Wright gives his list of the five most…

By Kevin Newcomb · 11 Jun 2007

Industry

Google Quality Scoring: Changes And Insights

Okay the Quality Score discussions have been busy lately. While we would all like to have a light turned on inside the…

By Frank Watson · 09 Jun 2007

Industry

Happy 10th Birthday Search Engine Watch

Today is the 10th birthday of Search Engine Watch. While I was not there for the delivery, I have been there for…

By Frank Watson · 09 Jun 2007

Industry

Google To Offer Digitalized Text Books For Big Ten Schools

In an interesting move, Google has partnered with the universities of the Big Ten to offer digitalized versions of text books, according…

By Frank Watson · 09 Jun 2007

Industry

Search Headlines & Links: June 8, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 08 Jun 2007

Industry

Universal Search Boosting Map, Video Traffic

Hitwise’s Bill Tancer has published an analysis of traffic data on Google’s various properties, comparing them before and after the Universal Search…

By Kevin Newcomb · 08 Jun 2007

Industry

Balancing Video Quality and Search Optimization

Do you plan to optimize a video for search engine visibility? It's important for video search optimizers to communicate with videographers in…

By Grant Crowell · 08 Jun 2007

Industry

SEW Experts: Balancing Video Quality and Search Optimization

In today’s Vertical Challenge column, Balancing Video Quality and Search Optimization, Grant Crowell shows how to create quality video and shorten compression…

By Kevin Newcomb · 08 Jun 2007

Industry

SEW Experts: Predicting ROI for Future SEO Efforts

In today’s Outsourced column, Predicting the ROI for Future SEO Efforts, Chris Boggs continues his series on calculating ROI with a look…

By Kevin Newcomb · 08 Jun 2007

Industry

Predicting the ROI for Future SEO Efforts

Measuring ROI for current campaigns is a piece of cake, right? But how about predicting the ROI for future SEO campaigns? Navigate…

By Chris Boggs · 08 Jun 2007

Industry

Search Headlines & Links: June 7, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 07 Jun 2007

Industry

Measuring Search Marketers’ Job Performance

A new study finds that more search marketers are able to measure ROI than could two years ago, and more search marketers'…

By Kevin Newcomb · 07 Jun 2007

Industry

Measuring an SEM’s Job Performance

A new study from iProspect and Jupiter Research finds that more search marketers are able to measure ROI than could two years…

By Kevin Newcomb · 07 Jun 2007

Industry

Pepperjam Signs Exclusive Deal With DoubleClick

In an interesting move for a large scale agency, Pepperjam has signed an exclusive partnership deal with DoubleClick. “We made the switch…

By Frank Watson · 07 Jun 2007

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