Industry.
Rumors of the Press Release’s Death have been Greatly Exaggerated
Back on Sept. 13, Simon Dumenco wrote an article in Advertising Age entitled, “RIP, the Press Release (1906-2010) — and Long Live…
5 Common Mistakes Bloggers Make
Here's how you can avoid common blunders when writing blog posts and ensure what you write benefits your readers.
9 Tips for Paid Search Newbies
Are you or a colleague new to paid search? Here are some tips for anybody learning PPC.
Will the Death of Newspapers Also Kill Our Freedoms?
Sites like Google News, Facebook and Twitter have given people the belief that they shouldn't pay for information. Hopefully we never rely…
Diageo Marketing Raises a Glass of Guinness ‘to Martha’ on Arthur’s Day
For the past two weeks, I’ve been on vacation in Ireland. My wife wouldn’t let me bring my laptop or cell phone,…
Embracing the Nation — Why Localizing by Country Works
If you're serious about competing with the locals in any given market, then you need to take your localization seriously, and that…
Apple iAd — A Summary for Search Marketers
Can iAds succeed? That's the big question. Everything SEMs need to know about iAds, including how they differ from IAB ads, the…
All B2B Marketers Are Boring? – SES Hong Kong
That was the question posed just now by Eddie Choi from the SES Advisory Board & Managing Director, Frontiers Digital at SES…
Top Tips for Search Engine Marketing in Germany, Part 1
These five tips, and a lot of patience, will help your SEM/SEO efforts in the difficult German market.
10 Top Online Travel Marketing Tips
Compete and drive sales in the travel sector using this advice on paid search budget planning, user-generated content, search engine optimization, and…