Industry.
SEW Experts: SME Brand Strategy: SEM Tactics, Tips, and Tricks, Part 2
Is building a small business brand online impossible? Not when all forms of online media are converging under search. In today’s Little Biz column, “SME Brand Strategy: SEM…
Microsoft adCenter Adds Immediate Editorial Updates, Daily Spend Limits
Microsoft was busy over the weekend upgrading the features at adCenter. The editorial changes you make to ads will now go live…
Matt Cutts Confirms Google-Slap
With all the guessing and theorizing about Google’s recent PageRank update, there’s now at least confirmation that the update happened, and why.…
SEW Experts: Search and Brand Authenticity
CMO life expectancy shrinks. Search for brand authenticity grows. In today’s Search Ads column, “Search and Brand Authenticity,” Matt Spiegel tries to…
Physical Addresses To Aid Online Targeting?
As online marketers, we have the luxury of reaching our targets based on what they search, browse or click on. That tells…
Search Engine Forums Spotlight: October 26, 2007
Found in the search marketing forums: Are You an AdWords Addict; Can Link-Bait Mature; Choosing Keywords; and more.
Search Headlines & Links: October 26, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Walking the Line between SEO and Design
SEO and creative teams go together like "family" and "feud." Find out how to stop the bloodshed and get results.
Strike Outs or Home Runs?
In honor of the current World Series, we looked at search capabilities delivered by the most popular sports web sites. Nearly all…
SEW Experts: Content Creation About Journey, Not Destination? – Part 2
You can waste a lot of time debating whether content is king. For the sake of argument, let’s just all agree so…
Top 10 U.S. Search Providers, September 2007
The top 10 search engines and search providers by the number of users and share of total searches.
Bigger Not Always Better in Social Media
While many social media marketers focus on the big social sites, there can be hidden treasure in smaller "micro communities."
Search Headlines & Links: October 25, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Google Meets the Financial Press
Google held an all-day briefing for financial analysts and press yesterday at the Googleplex. If you’re so inclined to listen to the…
SEW Experts: Solving the Link Building Puzzle: Do or Die, Part 2
When link building is a life-or-death choice, don’t take unnecessary risks. In today’s Link Love column, “Solving the Link Building Puzzle: Do…
Developing a Training Plan for In-House SEO
As quickly as the search industry moves and changes, the need for SEO training is ongoing. Without providing the proper tools and…
Search Headlines & Links: October 24, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Microsoft Invests $240 Million In Facebook
Seems Microsoft is continuing its push at Facebook. Last year, Microsoft became the banner ad supplier for Facebook in the United States.…
Page Rank Drops For Popular Digg Sites
Andy Beard reports that following the recent paid link hunt, Google seems to be cleansing their database of sites popular in Digg…..…
Google Offering Online Seminars For Website Optimizer
Google announced yesterday that it will be offering online seminars about their new Website Optimizer program. The first two seminars are scheduled…
AdSense Reporting Problems
A number of forums have noted that Google’s AdSense reporting is having problems. Yesterday webmasters were noticing discrepancies in basic impression numbers…
Get It Right Now by Reading “Do It Wrong Quickly”
Mike Moran’s Do It Wrong Quickly: How the Web Changes the Old Marketing Rules (ISBN-13: 9780132255967) recently published by IBM Press is…
Google, Nielsen Establish Strategic Relationship
Google and the Nielsen Company announced the establishment of a multi-year relationship starting with gathering demographic data for the Google TV Ads.…
Raising Search Standards and the Compliance Bar
New IAB/DMA standards will change the way interactive agencies, SEMcos, and solo search practitioners do business. Here's why you need to know…
SEW Experts: Raising Search Standards and the Compliance Bar
New IAB/DMA standards will change the way interactive agencies, SEMcos, and solo search practitioners do business. In today’s Searching for Meaning column,…
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