Industry.
SEW Experts: Data Segmentation: Web Site Analytics for PPC
Web site analytics is one of the foundations of search marketing. In today’s By the Numbers column, “Data Segmentation: Web Site Analytics for PPC,” Eric Enge shows you…
Keyword Specific Domains Grabbing Google Real Estate
The ability for a keyword specific domain name to have Google site links at the bottom of their – what now seems…
Mozilla Should Be Renamed Googzilla or GoogleFox
Mozilla released their income numbers recently and it seems 85% of their income is from the partnership with Google, according to ZDnet.…
AdSense To Launch Ability To Change Displayed Ads From Interface
Today’s Inside AdSense blog announces the ability to make changes from the interface that will impact ads already coded on your pages.…
Google Sheds Light on Ad Quality Score
Ever since Google implemented Quality Score as a criteria for AdWords ad placement, advertisers have been clamoring for more transparency into how…
Google Now Using Own Translation Software
Google has replaced the Systran software it had been using on its Google Translate service with its own translation software, according to…
Search Strategy: Best Practices
“Any search for information no matter how ‘high’ or ‘low’ the purpose–whether it is baseball statistics or philosophy–is valid because it is…
Machines In Translation: Do MT Engineers Dream of Selectric Sheep? Part 2
Globalization, machine translation, written communication: Part 2 in a series for search marketers with multinational momentum.
SEW Experts: SEO versus Branding: Clash of the Titanic Egos
SEOs, meet brand gurus. Brand gurus, meet SEOs. Talk (don’t fight) amongst yourselves. In today’s au Natural column, “SEO versus Branding: Clash…
SEW Experts: Machines In Translation: Do MT Engineers Dream of Selectric Sheep? Part 2
The battle for search engine supremacy in machine translation rages on. In today’s Search Engine WarGames column, “Machines In Translation: Do MT…
Highlights from the SEW Blog: October 15-19, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Search Headlines & Links: October 22, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Google, DoubleClick: Myths and Facts
The ups and downs of Google’s purchase of DoubleClick has created a lot of misinformation. Detailing what is happening may help people…
Kim Krause Berg Podcast, Usability and SEO
Recently I had the pleasure of doing a podcast with Kim Krause Berg. It was a great chat, primarily focused on usability…
Best of the SEW Forums: Greg Hartnett BOTW
We’d like to welcome our newest Search Engine Watch Forums moderator. Greg Hartnett has been helping SEOs and SEMs navigate the web…
SEW Experts: Inside Google Zeitgeist: Google’s Annual Partner Summit
If you’re just now starting to think about how search and your organization (or internal search department) impact the 2008 planning process,…
Search Engine Forums Spotlight: October 19, 2007
Found in the search marketing forums: Measuring Cup; Is Google Weighting Clicks on SERP Entries More Highly in its Algorithms?; Link Building…
Search Headlines & Links: October 19, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Yahoo CMO Resigns, Heading for Big Consumer Brand?
Yahoo chief marketing officer Cammie Dunaway will leave Yahoo on November 2 for a new opportunity, which may be a large consumer…
Microsoft Claims Google Gets Too Much Credit
Brian McAndrews, senior vice president of Microsoft’s Advertiser Publisher Solutions Group stated during a panel discussion at the Web 2.0 Summit in…
Advertising Placements by Industry and Top Sponsored Links, September 2007
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.
SEW Experts: Searching for a Better Local Ad Model
The epic battle fought by “online pure-plays” and “brick and mortar” companies moves to a new frontier: local search. Local search products…
Search Headlines & Links: October 18, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Search and the Law: Trademarks
Since search became monetized, trademarks have been a front-and-center issue for legal debate. Today, with the proliferation of paid and organic search…
SEW Experts: Top Rankings, Secrets, and Lies – Part 2
When linkbuilding, as with any task, your time is worth money, and that time needs to be focused on effective strategies. In…
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