Analytics.
5 Steps to Building a Search Persona
Similar to a marketing persona, creating a search persona helps marketers to accurately identify their target customer, to understand how users are…
Why Your Organization Needs a Culture of Testing & How to Make it Happen
A little risk can create a lot of reward. Not every test will succeed, nor will every test fail. But if executed…
How Do You Spell Website Success? Correctly!
You may think typos in website copy are the least of your concerns, but bad spelling can cost you "deop in the…
Factual: The B2B Demographic Research Artist’s New Best Friend
Factual’s data platform is a fundamental part of the process of targeting contextual ads to businesses on Facebook and LinkedIn. Additionally, it…
Why Marketers Must Care About Site Speed
Site speed may be a factor which could drive additional leads, revenues and search rankings for your organization. The exponential increase in…
Avoid These 3 Common Mistakes in Digital Media Data Analysis
With multiple campaigns and multitudes of data pouring in, it can be easy to misinterpret details and jump to conclusions. Consider these…
Google Adds +1 Button, Social Analytics Reports
Google Analytics and Webmaster Tools have been updated to allow for easier analysis of a all social actions on your site, how…
Growth of Conversions on a New Site
Conversions don't seem to grow along the same curve as traffic – they grow more slowly. If at first you don't succeed…
The Tests You Want or the Tests You Need?
Testing website content and features is a vital part of conversion rate optimization but sometimes carrying out the tests you want must…
Gifting Online & Offline: Not Just Holidays Anymore
Insights on search behavior around gifting from analyzing the back to school period, why gifting slows down in July-August, and examining last-minute…