Analytics.
Smarter Marketing and the Weak Link In Its Success
A solution for large global advertisers looking to harvest the voice of the customer. Smarter Marketing will allow advertisers to automatically infuse…
Google Buys PostRank to Boost Social Analytics
Last week, Google bought PostRank, a social analytics service that tracks and measures social posts. With this acquisition, Google has gained a…
Google Pilots an Analytics-Webmaster Integration
Google has launched a limited pilot program that integrates data and tools from both Webmaster Tools and Analytics. For example, organic search…
3 Ways to Use Data to Advance Your Search Performance
Search marketers are lucky. Really, we are. We get to work in a medium where we have access to real-time data and…
Gifting Online & Offline: A Seasonal Analysis
The next time you’re shopping online and moving toward checkout, pause and think about the gift wrapping option. Your gift recipient gets…
Google Analytics Tutorial: Determining Social Media ROI
In an effort to come to a better understanding of just what social media is worth, it’s important to actually segment out…
3 Key Metrics To Measure Social Media Success
Social media marketing budgets are on the rise, so marketers need their social campaigns to drive a measurable brand impact. However, there…
Unified Tracking: Making Sense of Display and Search Data
The Holy Grail of digital advertising is a single platform that manages and measures search and display concurrently and conditionally. Interpreting the…
Search Helps Drive Q1 Internet Advertising to Record $7.3 Billion
Online advertising hit a new high of $7.3 billion in Q1 2011 – a 23 percent increase over Q1 2010 and the…
Conversion Rate Optimization: Consistency Pays
One way to optimize conversion from paid search, display, and email campaigns is to make sure your web pages echo the messages…