Topic

Analytics.

Measurement, attribution, and the data practice behind smarter marketing decisions. 1,475 articles
Analytics

StatCounter & Alt Text For SEO

ClickTracks said it wasn’t the only tracking service to make use of tracking codes for SEO purposes. Frank Watson’s Some Tracking Companies…

By Danny Sullivan · 19 May 2005

Analytics

ClickTracks Launches Discounted Agency Plan

The ClickTracks web analytics service has opened a new ClickTracks Agency Program, providing a discount for agencies seeking to do web analytics…

By Danny Sullivan · 18 May 2005

Analytics

Discussions On Travel Search

Have Search, Will Travel from MediaPost has David Berkowitz looking at travel search, the topic of three separate panels at the recent…

By Danny Sullivan · 17 May 2005

Analytics

RustySearch Search Relevancy Challenge: Everyone’s Pretty Average, So Far

Barry Schwartz’s Search Engine Relevancy Challenge is still going strong at RustySearch. How’s it going so far? He’s had 5,000 rated search…

By Danny Sullivan · 17 May 2005

Analytics

New Estimate Puts Web Size At 11.5 Billion Pages & Compares Search Engine Coverage

It has been ages since I’ve seen anyone try to estimate the size of the web. Now a new paper puts it…

By Danny Sullivan · 17 May 2005

Analytics

Bids Going Up? Boost Conversion To Compete!

PPC Advertising Connects to Conversion Rate at ClickZ from Fredrick Marckini looks at why understanding your conversion rate — and getting it…

By Danny Sullivan · 17 May 2005

Analytics

Questions Raised On ClickTracks Use Of Alt Text

Over on Threadwatch, Clicktracks Inserting Hidden Links in Customers Pages? has discussion of how ClickTracks tracking code made use of an ALT…

By Danny Sullivan · 17 May 2005

Analytics

Search Worth More Than The Clickthrough

Great news! Now TV ads will be charged on a performance basis, so if you don’t see sales, you don’t pay. Obviously…

By Danny Sullivan · 13 May 2005

Analytics

A Few More Web-Based Recommendation Tools

Last week Chris wrote a SearchDay article: Searching for a Mother’s Day Gift, about Yahoo’s new Shopping Gift Finder service that uses…

By Gary Price · 09 May 2005

Analytics

Display Ads Can Generate More Searches

Pam Parker’s article, Display Ads Drive Searches in Yahoo! Case Study, reports on a new case study released by Yahoo that shows…

By Gary Price · 09 May 2005