The ClickTracks web analytics service has opened a new ClickTracks Agency Program, providing a discount for
agencies seeking to do web analytics for their clients.
ClickTracks Launches Discounted Agency Plan
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View moreHow to fix discrepancies in your web analytics data
Google Analytics, like every web analytics tool, does not deliver accurate data. Here's how you can fix that.
Bing Ads Launches Universal Event Tracking
Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event.
Google Analytics Helps You Filter Spider and Bot Traffic
Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots and other web spiders? Google Analytics will now help you discern just that with a new filter to help identify "real" traffic.