Pam Parker’s article, Display Ads Drive Searches in Yahoo! Case Study, reports on a new case study released by Yahoo that shows the “influence” of display ads on searcher behavior.
The study found that consumers who saw Harrisdirect’s display ads — which appeared in Yahoo! Mail, Yahoo! Finance and My Yahoo! — later did 61 percent more searches on related terms than did a control group who’d visited the same part of the Yahoo! network but didn’t see the ads.
GA4’s hostname allowlist gives site owners another way to filter unwanted events. Its usefulness against suspicious Singapore traffic depends on what those events contain.
How to use Google Trends for keyword research before you act on it
Google Analytics has launched Dashboards, giving businesses a new way to arrange their most useful numbers and charts on one screen. The useful change is how those reports…
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