Analytics.
Early Results from Search Engine Relevancy Challenge
Early results from Barry Schwartz’s Search Engine Relevancy Challenge have just been posted. About 3,200 results have been rated so far and…
Now Available: Detailed Findings from Yahoo/Compete Financial Services Searcher Study
Yesterday I posted about the release of a new study from Yahoo Search Marketing and Compete about the financial services searcher. If…
What Searchers Really Want
All search marketing requires making an educated guess about the needs of searchers and creating content—whether web pages or sponsored listings—that will…
Study: Don’t Forget About Financial Services Searchers
The DMNews article: Financial Services Searchers Shouldnt Be Ignored from DMNews.com reports on the findings from a Compete/Yahoo Search Marketing study. [The…
RustySearch: A Search Engine Relevancy Challenge
We all know that trying to define and measure search relevancy is quite a challenge. There are so many variables both human…
Forrester: Search Engine Marketing Will Grow 33% in 2005
Forrester Research has just released a new forecast: Online Marketing Forecast 2005-2010, access to the full text report is fee-based but this…
Back To Basics: Web Analytic Terms & Log File Analysis
What’s the Score? Basic Web Analytic Terminology from Scottie Claiborne at Search Engine Guide is a nice refresher on some basic terms…
Search: A Part Of Our Lives
How “search” is redefining the Web and our lives from the Seattle Times has a nice look at how search engines…
Search Campaign On Hold, But Conversions Keep Happening!
Search Advertising and Conversion Lag Times from Fredrick Marckini at ClickZ looks at how a halted campaign still kept racking up conversions…
The Search Landscape: The View from 30,000 Feet
A popular notion says that Google dominates the web search arena, but does it really? It depends on who you ask. The…