Topic

Analytics.

Measurement, attribution, and the data practice behind smarter marketing decisions. 1,475 articles
Analytics

NetRatings Search Popularity Stats For March 2005 & MSN’s Share

I’ve posted new search engine popularity statistics from NetRatings for March 2005, and you can now view a line chart showing the…

By Danny Sullivan · 22 Apr 2005

Analytics

Search Cost Per Lead Cheap Compared To Other Ads

Gold Mine Found in Web Searches from Reuters has some nice stats at the end comparing search to other forms of advertising,…

By Danny Sullivan · 19 Apr 2005

Analytics

Past 10 Years Of Online Advertising History Available.

The Decade in Online Advertising 1994-2004 is a new 21 page PDF report from DoubleClick that offers a ton of data about…

By Danny Sullivan · 19 Apr 2005

Analytics

Study Finds TV Drives Searches

MediaPost reports in Yahoo: Internet Users ‘Mesh’ Web With Television about a new study from Yahoo and Mediaedge:cia about the very close…

By Gary Price · 19 Apr 2005

Analytics

A Review of Social Bookmarking Services

Those of you who are into the social bookmarking and tagging “thing”, might want to take a look at two articles in…

By Gary Price · 15 Apr 2005

Analytics

AOL Posts Spring’s Top Searches

AOL Hot Searches Spring 2005 now up from AOL covers top “spring” search topics on its US service from January 1 to…

By Danny Sullivan · 12 Apr 2005

Analytics

China’s Search Market Rises 81% in 2004

A brief article in the People’s Daily reports on the release of a report about China’s search market. The report released at…

By Gary Price · 10 Apr 2005

Analytics

Yahoo Auto-Linker Tool For Adding Links To Content

Philipp Lenssen from Google Blogoscoped has created Yahoo Auto-Linker, which taps into the Yahoo API to automatically insert links into any content…

By Danny Sullivan · 05 Apr 2005

Analytics

Refining Searches with Contextual Analysis

Most search engines offer refinement tools, suggesting different or additional search terms to try if your current query isn’t doing the job.…

By rumo · 30 Mar 2005

Analytics

NetIQ To Spin Off WebTrends

NetIQ is selling its WebTrends web analytics division — which also is home to the WebPosition rank checking tool — to the…

By Danny Sullivan · 29 Mar 2005