NetIQ To Spin Off WebTrends

NetIQ is selling its WebTrends web analytics division — which also is home to the WebPosition rank checking tool — to the division’s management team and a private
investment firm Francisco Partners for $94 million. WebTrends to Go It Alone from ClickZ has more.

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Analytics

Bing Ads Launches Universal Event Tracking

Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event.

Analytics

Google Analytics Helps You Filter Spider and Bot Traffic

Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots and other web spiders? Google Analytics will now help you discern just that with a new filter to help identify "real" traffic.