Gold Mine Found in Web Searches from Reuters has some nice stats at the end
comparing search to other forms of advertising, from a cost per lead perspective. Citing Piper Jaffray, is says the cost to acquire is $8.50 for search, $20 for yellow pages,
$50 for online display ads, $60 for e-mail and $70 for direct mail. Cost for television leads were not covered.
Search Cost Per Lead Cheap Compared To Other Ads
More in Analytics
View moreGoogle Analytics launches Dashboards to make custom reporting easier
Google Analytics has launched Dashboards, giving businesses a new way to arrange their most useful numbers and charts on one screen. The useful change is how those reports…
Wave of unsolicited password reset requests hits thousands of X accounts
A widespread wave of unsolicited password reset emails has targeted thousands of accounts on X (formerly Twitter), including high-profile crypto personalities, journalists, and everyday users. Many users have…
LinkedIn’s ‘AI slop’ button is rolling out more widely to comments
Users can now flag low-effort or likely automated replies directly from the comment menu.