Topic

Analytics.

Measurement, attribution, and the data practice behind smarter marketing decisions. 1,475 articles
Analytics

Web Ousts Print Yellow Pages At Top Local Shopping Tool

A telephone survey has found that 70 percent of US households now use the internet — and in particular search engines —…

By Danny Sullivan · 24 Mar 2005

Analytics

Shoppers Search For Deals, Then Buy

A study conducted by shopping service Shopzilla finds that 59 percent of consumers are starting shopping online at a search engine rather…

By Danny Sullivan · 24 Mar 2005

Analytics

NetRatings Search Popularity & Loyalty Figures For Jan. 2005

I’ve posted new, improved search-specific stats from NetRatings painting a picture of search popularity in the US for January 2005. In the…

By Danny Sullivan · 22 Mar 2005

Analytics

Looking At ClickTracks Optimizer

Jennifer Laycock does a rundown on key features of the new mid-range ClickTrack Optimizer product released in January. ClickTracks Optimizer Offers Must…

By Danny Sullivan · 14 Mar 2005

Analytics

You Had Them At Search; Keep Them With Email

Hey, I love it if you search for something and found my site about search engines. But it’s always been my goal…

By Danny Sullivan · 10 Mar 2005

Analytics

Study: Organic Search Results Still Rule

A new eye tracking study found that searchers still favor algorithmic search results on a Google search result page. And (no surprise)…

By rumo · 08 Mar 2005

Analytics

Most Conversions Happen Offline; You Need To Measure These!

In his ClickZ article, Nonconverting Keywords and the Search Continuum, Fredrick Marckini is stunned that some comScore and Overture research about conversions…

By Danny Sullivan · 07 Mar 2005

Analytics

Keyword Search Prices Drop Two Percent

A new Fathom report was released today and shows that keyword prices dropped two percent last month. Despite the overall decrease, the…

By Gary Price · 02 Mar 2005

Analytics

Study: UK Searchers Understand Differences

An article from Netimperative: Brits search smarter than Yanks, reports on the findings from a new study about UK web searchers. Nine…

By Gary Price · 28 Feb 2005

Analytics

Dec. 2004 Top 20 Search Engines In UK

NetRatings has released a list of the top 20 search engines in the UK for December 2004, ranked in order of the…

By Danny Sullivan · 25 Feb 2005