Topic

Analytics.

Measurement, attribution, and the data practice behind smarter marketing decisions. 1,475 articles
Analytics

Web Analytics Gets Trade Group

Trying to understand activity at your web site? Know what converts, what search engines send you traffic, links that are valuable? Mining…

By Danny Sullivan · 22 Feb 2005

Analytics

Pandia Gives Google, Others Top Search Honors

Previously, Gary mentioned Search Engine Watch was honored with two awards in the Pandia Search Engine Awards 2004. Here’s a rundown on…

By Danny Sullivan · 21 Feb 2005

Analytics

More Zeitgeist from Google

A ZDNet article and a post on the Google Blog inform us that Zeitgeist lists for three more countries are now online:…

By Gary Price · 18 Feb 2005

Analytics

Paid Search Fastest Growing Media Channel in the UK

I came across an article on the Revolution web site, Online adspend increases by 53% in paid search boom, with some new…

By Gary Price · 15 Feb 2005

Analytics

Searcher Behavior Prior to Making A Purchase

DoubleClick in conjunction with comScore has released a new report today, Search Before the Purchase (6 pages; PDF), that looks at 12…

By Gary Price · 14 Feb 2005

Analytics

Fresh comScore & NetRatings Stats Posted

I’ve updated the long-standing comScore Media Metrix Search Engine Ratings and Nielsen NetRatings Search Engine Ratings pages I maintain with figures that…

By Danny Sullivan · 11 Feb 2005

Analytics

Search APIs & The Build Or Buy Management Question

In Search Engine APIs: Right for You? at ClickZ, Kevin Lee looks at the how the Google AdWords API now means all…

By Danny Sullivan · 09 Feb 2005

Analytics

Search Engine Tools Network Offers Free SEO Utilities

Olivier Andriew, editor of the well-known Abondance site that covers the French search space and search engines in general, in the French…

By Danny Sullivan · 09 Feb 2005

Analytics

All Ads At MSN Search? How First Impressions Count

I’ve read a number of popular press accounts over the past week trying to assess how well the new MSN Search measures…

By Danny Sullivan · 07 Feb 2005

Analytics

Non-Converting Searches May Count, Too

Fredrick Marckini revisits a recent comScore study that found for every search that results in a sale, 12 other "non-converting" search will…

By Danny Sullivan · 07 Feb 2005