Analytics.
How Much Are Top Rankings Worth?
How much is being in the top results of a search engine worth? Wired tries but doesn’t really get an monetary answer…
Average Keyword Prices Drop For First Time Since September
The Keyword Price Index from Fathom Online for January showed a 3 percent drop from last month, the first decline since the…
Don’t Waste Time On Web’s Biggest
A new search engine “Web’s Biggest” has come out claiming they are bigger than the other major search engines. Wow, rush on…
Questioning Google’s Counts
Search engine counts are never something you should depend on, a topic we’ve discussed many times before. Still, if you’re going to…
New ClickTracks Optimizer For Mid-Range Tracking Needs
ClickTracks is a popular web analytics tool that I personally use and love. Now the company is releasing a new ClickTracks Optimizer…
Threats To Referrer Info & Workarounds To Loss
Referrer information is priceless to search marketers and others. It can help you understand exactly which search engines were used to reach…
Getting Search and Offline Marketing to Play Nice
As effective and popular as search marketing is, it’s still often an afterthought, typically bolted on to other marketing efforts without much…
OneStat Says Google Stays On Top In Global Search
Visitor tracking service OneStat says Google remains the search engine sending the most users to sites making use of its measuring service.…
New Search ROI Tracking Tool Launched
Search marketing firm Oneupweb’s released a new ROI tool designed for search campaigns. ROI trax starts at $150 per month and rises…
Survey: Google Still Leads, But Competitors Closing Gap
In today’s SearchDay, Yahoo & MSN Closing the Google Gap, Chris Sherman looks at a new study that finds while Google is…