As effective and popular as search marketing is, it’s still often an afterthought, typically bolted on to other marketing efforts without much thought given to synergies or cross-promotional tactics. That’s a mistake, and one that more and more companies are grappling with.
Today’s SearchDay article, Integrating Search with Other Marketing, covers a recent Search Engine Strategies session where panelists offered recommendations for harmonizing search with other types of marketing, touching on budget, people and operational issues.
Impact's Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their channel and ensure that they not only maintain but also thrive in this new world order, by perhaps capitalizing on the blows these Google moves bring to the ad industry.
Yext’s analysis of the year’s search behavior shows consumers look to go to the doctor’s office in January, the dealership in May, the mall in December, and more.
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