Topic

marketing.

Everything we have published on marketing. 172 articles
Latest in marketing

Four ways to test your marketing ideas instead of trusting blogs

Don’t let someone else’s blog tell you what will work for your marketing. Test it yourself.

By Sarah Fruy · 04 Nov 2020

SEO

How retailers can maximize the influx of organic search traffic to PDPs during COVID-19

Shana Pilewski, Director of Marketing at Dynamic Yield, discusses how retailers can maximize the current influx of traffic to product detail pages…

By Shana Pilewski · 09 Apr 2020

SEO

The four most underrated SEO tactics

Besides the best practices, experimenting to find new aspects holds potential in generating higher revenues. Nicolas Vargas shares four such SEO tactics.

By Nicolas Vargas · 09 Apr 2020

Analytics

Hitchhiker’s guide to the end of the third-party cookie as we know it

Impact's Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their…

By Matt Moore · 24 Mar 2020

Video

Video marketing: The ultimate guide (You’ll only need this)

CEO and Co-Founder of digital marketing agency MakeWebBetter, Himanshu Rauthan provides a comprehensive guide to video marketing.

By Himanshu Rauthan · 23 Mar 2020

SEO

How to grow your YouTube rankings with the right SEO tools

From writing the perfect description to looking up what your competition did right, there is SEO software for all aspects of YouTube optimization.…

By Aleh Barysevich · 20 Mar 2020

PPC

Social learning: How to optimize your Facebook PPC campaign

Here is a look at how businesses can optimized their Facebook PPC campaigns in a way that drives conversions and generates growth.

By Peter Jobes · 03 Mar 2020

Industry

Searchmetrics report: How Amazon and Google help each other

Searchmetrics take a detailed look at how Amazon uses a combination of organic and paid listings to vie for shoppers’ clicks, which…

By Barry Levine · 17 Feb 2020

Analytics

New study: Majority of consumers are unaware of how search engines work

New BrandVerity study finds that 63% of consumers are unaware of how search engines work.

By BrandVerity · 22 Jan 2020

Content

How to find any journalist’s email for content marketing outreach

Digital PR is contingent on one thing—contacting the right people. When you’ve determined who the right journalists, editors, and influencers in your…

By Domenica D'Ottavio · 22 Jan 2020

Industry

Everything small businesses need to know to launch a campaign on Amazon

This infographic by Businessfinancing.co.uk breaks down each Amazon ad product and provides tips for getting started with your first Amazon ad campaign.

By Jacqueline Dooley · 15 Jan 2020