marketing.
Microsoft warns publishers to replace their old ad connection before it shuts down
The AppNexus adapter closes in early 2027, and its replacement changes more than the bidder name.
Seven tips to sharpen your writing skills and copywriting technique
Zac Johnson shows you seven ways to improve your writing and copywriting skills.
How retailers can maximize the influx of organic search traffic to PDPs during COVID-19
Shana Pilewski, Director of Marketing at Dynamic Yield, discusses how retailers can maximize the current influx of traffic to product detail pages…
The four most underrated SEO tactics
Besides the best practices, experimenting to find new aspects holds potential in generating higher revenues. Nicolas Vargas shares four such SEO tactics.
Hitchhiker’s guide to the end of the third-party cookie as we know it
Impact's Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their…
Video marketing: The ultimate guide (You’ll only need this)
CEO and Co-Founder of digital marketing agency MakeWebBetter, Himanshu Rauthan provides a comprehensive guide to video marketing.
How to grow your YouTube rankings with the right SEO tools
From writing the perfect description to looking up what your competition did right, there is SEO software for all aspects of YouTube optimization.…
Social learning: How to optimize your Facebook PPC campaign
Here is a look at how businesses can optimized their Facebook PPC campaigns in a way that drives conversions and generates growth.
Searchmetrics report: How Amazon and Google help each other
Searchmetrics take a detailed look at how Amazon uses a combination of organic and paid listings to vie for shoppers’ clicks, which…
New study: Majority of consumers are unaware of how search engines work
New BrandVerity study finds that 63% of consumers are unaware of how search engines work.
How to find any journalist’s email for content marketing outreach
Digital PR is contingent on one thing—contacting the right people. When you’ve determined who the right journalists, editors, and influencers in your…