Threats To Referrer Info & Workarounds To Loss

Referrer information is priceless to search marketers and others. It can help you understand exactly which search engines were used to reach your web site and even the
exact terms used. Our forum thread Referral ID strings and referrer info, kicked off by member Ammon
Johns (Black Knight), looks at how referrer tracking is getting harder as concerns over spyware begins to strip out standard information that browsers have provided long
before spyware was a concern. What workarounds exist? Could the search engines themselves automatically append data to the name of a URL they send users, which would provide
referrer information in another way? For more on referrer information, see this past article for SEW
members, Keywords
Used To Find Your Web Site
.

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Five ways to use predictive analytics

Predictive analytics, along with associated artificial intelligence (AI) and machine learning technologies, are changing the way in which we deal with data. They provide a glimpse into the future, as well as access to strategic insights. Manish Dudharejia shares how you can put predictive analytics to use.