Search marketing firm Oneupweb’s released a new ROI tool designed for search campaigns. ROI trax starts at $150 per month and rises
depending on visitors per month. A bit more coverage from ClickZ: Oneupweb Unveils New ROI Tool for Search.
New Search ROI Tracking Tool Launched
More in Analytics
View moreFrom Rank to Revenue: Qualitative & Quantitative Earned Media
Rank, although an important metric, can become confusing and seemingly meaningless for the CMO who also needs to see revenue related to rank. Earned media initiatives can reach further than ever, enabling you to drive awareness, demand, and revenue.
Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi
Who doesn’t love conference swag? Here are five useful digital resources for SEOs and search marketers, courtesy of SES Chicago sponsors.
Salesforce Buys Buddy Media
The biggest winner so far in the Facebook marketing vendor ecosystem was declared yesterday when Salesforce.com bought Buddy Media for $689 million. Vitrue was also considered as an acquisition target.