Jennifer Laycock does a rundown on key features of the new mid-range ClickTrack Optimizer product released
in January. ClickTracks Optimizer Offers Must Have Reporting for Small Businesses is the title of her
article on Search Engine Guide, and as you might guess, she loves the web analytics tool, as do I.
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Bing Ads Launches Universal Event Tracking
Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event.
Google Analytics Helps You Filter Spider and Bot Traffic
Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots and other web spiders? Google Analytics will now help you discern just that with a new filter to help identify "real" traffic.