Yesterday I posted about the release of a new study from Yahoo Search Marketing and Compete about the financial services searcher.
If you’re looking for more info, you can get it here. The YSM team was nice enough to share a presentation (27 pages; PDF) that contains the detailed findings, charts, etc.
Also, more about the study in this Media Post article.
Eric Enge has long been a fan of bid management solutions. Using Travelzoo as his example, he shows you why he prefers portfolio based bid management tools to the rules based solutions that evaluate ROI on a keyword-by-keyword basis.
Though they have owned Keylime - an early analytics and bid management company - since buying Overture, Yahoo has not really pushed this product until now. Jennifer Leclair,…
Two new studies give further weight to the growing importance of search in our lives. iCrossing, New York, and Harris Interactive interviewed more than 2,300 people and found…
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