PPC Advertising Connects to Conversion Rate at ClickZ from Fredrick Marckini looks at why
understanding your conversion rate — and getting it higher — means you’ll stand a fighting chance as bid rates for terms continue to go up. And you’ll do even better if you
can factor in some additional factors that justify higher costs, even if they don’t happen directly from conversion. That’s touched on at the end of the column, but also see
Search Worth More Than The Clickthrough and
Most Conversions Happen Offline; You Need To Measure These! for more on this.
Bids Going Up? Boost Conversion To Compete!
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View moreFrom Rank to Revenue: Qualitative & Quantitative Earned Media
Rank, although an important metric, can become confusing and seemingly meaningless for the CMO who also needs to see revenue related to rank. Earned media initiatives can reach further than ever, enabling you to drive awareness, demand, and revenue.
Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi
Who doesn’t love conference swag? Here are five useful digital resources for SEOs and search marketers, courtesy of SES Chicago sponsors.
Salesforce Buys Buddy Media
The biggest winner so far in the Facebook marketing vendor ecosystem was declared yesterday when Salesforce.com bought Buddy Media for $689 million. Vitrue was also considered as an acquisition target.