SEO.
SEO Shenanigans Bury Digg, Trip StumbleUpon, Poison Delicio.us?
If you read only one blog post this weekend, let me micropersuade you to read Steve Rubel’s SEO Shenanigans Pose a Clear and Present Danger to Social Media.…
American Express Axes Ellen DeGeneres: Au Natural On Amex Site
In an ideal world, American Express would AX the Ellen DeGeneres ads and spend a fraction of the marketing budget on au…
Does Pay Per Click Make SEOs Lazy?
SEOBOOK’s Aaron Wall, in what will likely be a hot post around the social news and bookmarking universe, serves up candid and…
Meta Tags As Persuasive Content
Search engines change their algorithms from time to time. We hear that this meta tag or that is ‘in vogue’ now.…
Social Media Buzz Pocket Mining: The New Keyword Research
The fundamental premise of search marketing remains revolutionary and timeless. We research what people care about and market (organic and paid) directly…
SEOs, Don’t Just Do Something, Sit There!
SEOs are rad, but should "inaction" be the zen path to high rankings? Wouldn't be prudent.
Stop Press: Google News Edges Past Yahoo News in UK
Can small variations in the UK news search engine market produce large variations in the long-term behavior of the worldwide search engine…
SEO Outsourcing: Don’t! Until You Read This
Don't outsource SEO until you read this column. What to do before writing an RFP.
Coffee, Tea, or Link Love?
Link love goes vertical again. Link building for the B2B hospitality industry.
Rating the Super Bowl Advertisers’ SEO Record
The 2008 Super Bowl advertisers showed a marked improvement in SEO strategy over last year, but there is still much room for…
Super Bowl Advertisers Fumble on SEO
The advertisers who spent millions on TV airtime during Super Bowl 42 should have spent a little more of their budget on…
Boost Organic Results. Link Build with Social Media
In this evolutionary algorithmic age every search marketer charged with boosting rankings on the organic SERPs knows, with fearful certainty, that building…
Don’t Waste Money on a So-Called SEO Specialist
American Express publishes advice not to waste money on SEO. The opinions in the following rant do not necessarily reflect those of…
Social Media 2.0 – Witness for the Defence
Social Media press releases have been the subject of many blog posts over the last year. IN November Greg Jarboe and Brian…
Does Social Media 2.0 deserve a second life?
Okay, okay, so I’ve already weighed in on the question, “Is the Social Media Press Release a Meatball Sundae?” Last November, I…
Super Bowl Advertiser Search Trends
For this year's big game, the winning advertisers will understand search and social media.
Super Bowl Advertisers Mostly Unprepared, Search-wise
It seems that every year it’s the same story. Advertisers pony up big bucks to create and air an ad during the…
The Other Side of the MS/Yahoo Deal
It’s pretty obvious that this is all about the ad dollars. But they only get those dollars because we all go online…
Recession-Proof Your Business by Building Links
The three don'ts of link building in social networks will save you from exile. How to use link building to make your…
Hospitality Social Media Marketing: Influence Critical Customer Reviews
UGC (User Generated Content), especially in the form of customer reviews, can send scads of excited visitors to your door credit card…
Using SEO for Reputation Management
SEO has a pivotal role in reputation management, as it can push down negative results and enhance positives in search results.
SEO for Reputation Management
Even after many years of clean business practices, a single negative event can stain your brand image in the public eye for…
Measuring PR in cold, hard cash
If you haven’t read Mike Grehan’s ClickZ article, “Search and the changing face of public relations,” read it now. Among the many…
SEO Millionaire: Who Wants to Be One? – Part 2
Search Engine Watch asks the most popular question in our 10 year history. Response from SEOs? Outstanding.
Facebook Ads & Applications: Critical SEM Learning Curve
The New York Facebook Social Advertising Event Nov. 6, 2007 introduction from boy-wonder Mark Zuckerberg was a millennial harbinger of marketing-things-to-come. If…
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