SEO.
The Other PR that influences search ranking
Our panel at SES NYC yesterday was about how to get authoritative links and what that can do for your search ranking. The moderator was Sage Lewis, panelists…
SEW Experts: Link Building from the Heart: Giving to Get
Traditional marketers and PR folks have been using good deeds for marketing purposes for years; so why not online marketers? In today’s…
Calacanis on SEO, Redux
Jason Calacanis, the controversial CEO of social search site Mahalo.com, will give the afternoon keynote today at Search Engine Strategies New York.…
Dynamic URLs: To Rewrite or Not to Rewrite…That is the Question
While URL rewriting can have SEO benefits, it can also cause more SEO problems if it's done hastily, or incorrectly. Consider all…
Defining Yourself Through Search
Your online persona is defined by what shows up in the search results. What do the SERPs say about you?
American Express Advises Clients to Avoid SEO
Interesting that an American Express Web site was the subject of a Search Engine Watch Experts site clinic last month. The current…
First SEO Link Building Rule: Never Buy Paid Links…Until Now
Google commands SEOs: "Don't buy paid links." Here's why and when paid links work.
Should search marketers include audio (podcast) optimization in their tactical toolkits
Amanda Watlington answers my questions about optimizing podcasts Why should we be thinking about using audio and podcasts? Universal search and the…
Client 9 Domains Snatched by Spitzer Scandal Profiteers
Direct navigation and type-in traffic boast the highest conversion rates of any type of search traffic. But not in every case. Take…
When PR Means Public Relations and not Page Rank
Our session Beyond Linkbait at SES NYC has a very different approach to SEO and linkbait – how to use traditional public…
Online Reputation Management Requires Cabinet War Rooms
Intense preparation helped Churchill win the war, and it can help you deal with a sudden reputation management crisis. Reacting swiftly and…
Online Reputation Management Crisis? Preparation Is the Key
In many cases, a reputation management campaign can take months to complete. Addressing underlying issues and replacing negative content with more favorable…
BoomTown Calls Out TechCrunch: No Google-Digg Buyout
Last week’s TechCrunch article about Microsoft and Google in a bidding war for Digg is the stuff that soap operas are made…
The New Multitaskers: Kids Split Attention Between TV, Internet
A new study on social networking by Grunwald Associates reveals that kids are no longer glued to the television. Now, while the…
CAPTCHA Systems are Under Attack
For a long time we have come to rely on mechanisms such as CAPTCHA to hold spammers at bay. Should spammers ever…
How to Go Beyond Linkbait : SES NYC
SES NYC is fast approaching. My session with Chris Boggs and Lee Odden titled Beyond Linkbait will cover some interesting ideas. I…
Pentagon Bans Google Mapping Vehicles from Military Bases
The Pentagon has banned Google from driving their mapping vehicles on military bases after detailed street views of Fort Sam Houston in…
Free Online March Bootcamp Shows Jenn Slegg Still Queen of Adsense
If you have been making money using Google AdSense for more than a few months chances are really good that you have…
Trackur Offers Easy Online Reputation Management
At first glance, Trackur appears to be a simple RSS aggregator of social media search queries, but not every business has the…
SEO Link Building: Budget Stretcher for Online Retail and E-Commerce Sites
Link building is the best budget stretcher for online marketing. Stretch your budget by building e-commerce links.
YouTube, Wikipedia, Facebook: Most Popular Social Media Sites in UK
Facebook lives! Reports of Facebook UK's death? Greatly exaggerated.
Earth Liberation Front (ELF) Burning Down The House?
The Earth Liberation Front (ELF) allegedly burned down the “Street of Dreams” a multi-million-dollar development in Woodinville, Washington. Explosives found inside luxury…
Google Yahoo MSN Live Sitemaps: Cross-Hosting Grokked by SEOs for SEOs
With sitemaps cross-hosting (or cross-submission), Google, Yahoo, and Microsoft cracked open the door for corporations to outsource search engine optimization. How big…
7 Ways Brands Can “Get Social”
Many brands are wary of exposing themselves on social media sites, but as anyone who’s been involved in social media for more…
SEO Site Clinic: American Express
American Express SEO shredded in site clinic. Will AmEx accept an Au Natural SEO Challenge?
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