SEO.
Paid Links: A Black Hat/White Hat Discussion
Those expecting a knock-down, drag-out brawl at the “Black Hat/White Hat” session at SES Chicago may have left a bit disappointed. It looked like the sparks could fly,…
How the Wal-mart Grinch Stole Black Friday Link Love
When Wal-mart invoked the Digital Millennium Copyright Act to get online news sites to remove links to its Black Friday sales circular,…
High-Value Link Building is Hard Work
Looking at cost-per-acquired-link is a mistake, because it results in low-value links. How do you obtain quality links from authoritative sites? Start…
Link Building, Circa 2008
As search engines have become more sophisticated, search engine optimization techniques have adjusted and evolved. Link generation is a key component of…
Happy Thanksgiving, from All of Us at Search Engine Watch
We will not be publishing on Thursday, November 27, or Friday, November 28, in observation of Thanksgiving Day. I hope those of…
Preparing for the Worst: Bad Online Economic Data Just in Time for Black Friday
It’s the day before Thanksgiving, where you show up at the office, but you’re really thinking about tomorrow’s good meal. You’ve worked…
Is Your Site Browser-Ready for the Holidays?
Does your site maintain its usability across many browsers? If not, you could end up leaving money on the table this holiday…
Keyword Research for Search Engine Optimization
All your SEO efforts will be in vain if you haven't spent enough time focused on which keywords you want to target,…
Microsoft, Yahoo Take Major Hits in Nielsen Online Search Share Rankings for October 2008
Microsoft and Yahoo took a tumble in their year-over-year search share in October 2008, according to Nielsen Online. All searches were down…
Selling SEO During an Economic Downturn
In a down economy, business development for SEO becomes increasingly important. As an agency or consultant providing marketing advice to clients, you're…
I Love Crazy Link Ideas
If you want small, incremental growth, do what everyone else is doing. Explosive growth comes from thinking about your business in completely…
SEO Dreams are Made of This
Many major companies continue to make mistakes with their Web sites that hurt their search engine rankings. They target pages in the…
The Future of Google’s Search Personalization
Some SEOs aren't getting the message about Google's personalization of search results. Many are not seeing the writing on the wall: 2009…
Use Online Public Relations for Link Marketing
Make the most out of these rocky economic times by utilizing your staff during idle time for online public relations. It's a…
Google AdWords Quality Score — That’s Old-School for SEO
Google's rules for improving Quality Score of AdWords ads will sound familiar to anyone who's been doing SEO. By optimizing your Web…
Obama’s Link Strategy Fuels Election Victory
Internet link love proves more powerful than old-school politics in the 2008 election, thanks in part to a visionary social networking election…
Even Semel’s Daughter Prefers Google
An interesting story about former Yahoo CEO Terry Semel’s daughter who is being sued for an alleged assault – she asked “don’t…
SEO Site Review: Custom Creations, Unlimited
Mark Jackson performs his quarterly SEO site review, and this time the subject promises to implement his recommendations. Like many Web sites,…
Use Humor for Link Marketing
Humor is a great form of content that will give people a reason to link to your content, and help it spread…
WebmasterRadio Holding Free PR & SEO Webinar Today
If you want to learn how to use PR for effective SEO, the free WebmasterRadio webinar today should be a must view.…
Yahoo’s New GeoTargeting May Have Some Teething Problems
While many seem happy to see that Yahoo has started geo-targeting, the comments to their blog post about launch problems seem to…
The Ghosts of SEO Past and Future
When banner ads first came out, there was hardly enough inventory to satisfy advertisers' needs. Paid search and search engine optimization changed…
LinkedIn Unveils New Search Platform
Popular professional social networking site LinkedIn is rolling out its new search platform. Like most major releases, it will only be available…
Twitter as a Terrorist’s Tool
There was much buzz over the weekend about a military report suggesting the popular mass Instant Messaging tool Twitter could be used…
SEO During E-Commerce Application Development
E-commerce applications for Web sites can take thousands of hours to build, and require patience and determination on the part of the…
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