SEO.
Zappos + Twitter = Innovative Success!
Most companies use Twitter as a PR machine, covered in a thin veil of down-home personalization. But Zappos' CEO exposes a deep level of intimacy and behind the…
Landing Pages: Test Now or Forever Hold Your Peace
Try as Washington might, the economy is bad and there’s no way around it. Budgets are being slashed and workforces are being…
Yahoo Enables Zip Code Geotargeting
Want to target people in a certain zip code with your Yahoo search marketing campaign? Well, now you can. Sure, you might…
18-34 Year Old Responds to Email Marketing Over Social Network Marketing
Social networking is popular, but how to target consumers through them is a mystery that has plagued marketers since social media’s inception.…
Mom Bloggers Prove Powerful Resource to Marketing and Branding Success
A whopping 94% of moms rely on other moms during a purchasing decision. So, it comes as no surprise to learn that…
Are You Measuring SEO Success Correctly?
Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn't happen anymore. SEO success should…
MySpace Launches Self-Service Ad Platform
MySpace has launched a new self-service ad platform. Dubbed “MySpace MyAds,” the new platform allows anyone to create banner ads and use…
My Wife, the Editor
Editor of any kind of publication -- machining, food, scientific equipment -- is an underground ruling class that very few average people…
SEO Link Building Fundamentals
Link building is often a slow and arduous process that unfolds over a long period of time. But the rewards are large…
Google’s Algorithm is Shifting
Google seems to be moving toward an algorithm based more on "site quality" and user behavior. Links are still key, but there…
What You Need to Know Before Committing to SEO
Rushing into a search engine optimization initiative without properly planning your SEO strategy is setting yourself up for failure. To enjoy the…
Click Forensics Releases New Trademark Tracking Tool
Click Forensics has announced a new feature for its solution for advertisers. The feature enables brands to identify and track campaigns that…
Friendster Now Supports Facebook Developer Community
Have a Facebook app? Well, now you can deploy it on Friendster. They’re now supporting the Facebook Developer Community. It comes almost…
Link Marketing — Solve a Customer Problem
Solving customer problems and publishing that information on your site can be a great way to build both brand awareness and links.…
Social network hi5 Updates with 10 Community-Translated Languages
Social networking site hi5 has updated with 10 new community-translated languages and dialects. hi5 enjoys 56 million unique visitors a month and…
Tin Foil Hat? I Have Mine On
Google's intentions are good, but we must also remember that they aren't in the business of helping your Web site rank highly…
Searching for Healthcare: How Online Communities are Changing the Face of Medicine
The New York Times has a great article about using the internet for information on medical conditions, including how search is involved…
Google Wants Government on Its Client Roster
Google has opened a new office in Reston, Virginia and staffed it with sales people tasked with getting their products used in…
A Tale of Two Links
Be ready. A great link can come to you at a moment's notice. If you don't pounce on it, it very likely…
Who Audits the Auditor?
There are some individuals and companies who will provide SEO audits. But some of these folks look at this as an opportunity…
Getting to Know Local SEO
Local SEO is a must for businesses that sell products locally to a specified geographical area. The channels consumers are using to…
FriendFeed Adds Duplicate Detection! And Twitter Tweaks Interface Design
Social sites FriendFeed and Twitter have (separately) updated the designs of their interfaces. You won’t notice much by going to the homepage…
Link Marketing: What Google Can Teach You
Google's success story has many important lessons about link marketing. By studying how Google has successfully built their business, you can learn…
SocialMedia.com and Buddy Media Team Up for Social ‘App-vertising’ Solution
Socialmedia.com is a social advertising network. Buddy Media is a social media consulting and analytics company (i.e. they have clients!). Today, they…
Hosting Issues and SEO
When it comes to server issues, many of us would rather not get into the down-and-dirty details. But knowing the basics of…
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