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Paid search and performance media: strategy, platform updates, and getting more from every click. 1,911 articles
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Bing tests larger CTA button on sponsored ads

Bing is testing a larger CTA button on sponsored ads, a small design change that could make ads more noticeable and help…

By Sachin Patel · 12 Oct 2026

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Google updates Merchant Center product image quality guidelines

Google has relaxed its Merchant Center rule blocking products with poor image quality, but the 500 × 500 minimum size from January…

By Sachin Patel · 12 Oct 2026

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Google AI Mode now showing offers in Shopping ads

Google AI Mode is now showing offers like ‘Buy 4 get $20 off’ inside Shopping ads, with a popup of details on…

By Sachin Patel · 12 Oct 2026

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Google tests new design for ads at bottom of AI Mode responses

Google is testing a new design for ads at the bottom of AI Mode responses, replacing the grey background with a white…

By Sachin Patel · 09 Oct 2026

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Google Ads PMax adds option to send users to Google Business Profile

Google Ads has added a PMax setup option that can send users to a Google-hosted Business Profile experience instead of the advertiser’s…

By Sachin Patel · 09 Oct 2026

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Bing tests light blue bubbles for sitelinks on desktop

Bing is testing light blue bubbles on desktop, likely for sitelinks, following a similar color change recently made to its ‘People also…

By Sachin Patel · 09 Oct 2026

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Google tests larger three-dot menu icon on ads

Google is showing a larger three-dot menu icon on ads in the SERP, though it’s unclear whether this is an intentional test…

By Sachin Patel · 09 Oct 2026

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Google tests blue titles for ads at the bottom of AI Mode

Google is testing blue ad titles at the bottom of AI Mode instead of black, a color change that could make the…

By Sachin Patel · 09 Oct 2026

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Google tests showing website names or URLs in AI Mode ads

Google appears to be testing inconsistent formats for showing website names versus URLs in AI Mode ads, with both styles appearing side…

By Sachin Patel · 07 Oct 2026

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Google AI Mode now showing three ads at the bottom instead of two

Google AI Mode is now showing three ads at the bottom of results instead of the usual two, potentially opening up more…

By Sachin Patel · 07 Oct 2026