PPC.
Why Google Wants to Eliminate Bidding In Exchange for Your Profits
How Google is removing CPC and bidding from paid search and the implications of these changes.
Image Ads in Search – Yep, They Help
Advertisers can increase revenues with visually rich search engine marketing. A look at some opportunities and strategies in Google's plus box and…
Expand Your PPC Reach With Google’s Interest-Based Advertising
Interest-based advertising isn't new -- display networks have offered similar programs for years. However, there are a few big differences between those…
Is Retargeting Ready to go Mainstream?
We may look back on 2010 as the year retargeting (or "remarketing") became a mainstream tactic for three reasons: the recession, Google,…
3 Reasons to Spend Money on Branded Terms
Bidding on your own branded terms protects your ad space, guarantees placement in SERPs, and increases brand awareness. Here's how.
Conversion Conference West 2010 and SES San Francisco Preview with Tim Ash
Okay, so the first time I interviewed the CEO of SiteTuners.com for a video entitled, “Optimizing Landing Pages — Tim Ash’s Tips…
Paid Search Management: Campaign Organization, Part 1
Budgeting is one of the most important factors in your paid search campaigns. Here's how to drive maximum results. Part one of…
Search and Display: 5 Tips for Finding the Right Partner
Search and display do mix. However it takes a little finesse to make it a true partnership. Here's what to look for…
Has Yahoo Search Marketing Become A ‘Dog’?
Lower PPC traffic and ongoing issues with the YSM interface continue to frustrate PPC advertisers.
Google Wants Your Profit Margin, Should You Give It To Them?
Google is systematically trying to remove two barriers in paid search to maximize their profit. Here's how it impacts your business, and…