PPC.
Bid Management: The Day-Trading of the Paid Search World
There are PhD infused automated systems, handmade data models, and the old-fashioned "gut feel" approach. Is any one method better than another…
The 4 Keys to Writing a Paid Search Masterpiece
How to draft effective paid search ad copy in 70 characters or less.
See Ya, AdWords Editor…I’m with ‘Platform’ Now
Platform management is a lot of work. Here are the top four things you should focus on.
Boost PPC Performance With Google Conversion Optimizer
Find out the best ways to use Google's Conversion Optimizer to boost your paid search performance.
Paid Search Freakonomics: Finding and Ostracizing Losers
Effective optimization is about picking on freaks and losers -- segments in your account that deviate from the norm. Here are six…
Do Top Students Get to Pray in Google Church?
Competitive spaces require creative methods for getting well ranked. But are big PPC spenders given SEO leeway?
Yahoo! Launches Paid Search Desktop Tool
New tool allows you to manage multiple search marketing campaigns offline. The new Yahoo! Search Marketing Desktop is a free tool offering…
Get Your Search Campaigns Ready for the Yahoo/MSN Merger
Tips on MSN search, blocking referrers, choosing your network, and a look at some promising Yahoo betas.
Forget Shorty: Long Tail Keywords Convert Cheaper
Don't miss out! Long tail PPC terms offer the cheapest ROI in many industries and are also easier to rank for organically.
5 Reasons You Should Get Your AdWords Professional Certification
Don't be left behind. Here are five good reasons why you should get certified.