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PPC.

Paid search and performance media: strategy, platform updates, and getting more from every click. 1,917 articles
PPC

Do you think Adwords content ads need an update?

Marketers have started a petition on Facebook requesting Google AdWords to accept AS3 flash banners. This week i was contacted by a…

By Jonathan Allen · 11 Feb 2010

PPC

The Rise of Universal Paid Search

2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers. 2010 will go even further.

By Alex Cohen · 10 Feb 2010

PPC

Review your PPC Keywords

Search engines are always changing, and so are the ways people search for your products and services. So your keyword list should…

By Jason Tabeling · 04 Feb 2010

PPC

Put your PPC on a Diet

Small changes over time make the difference, not a bunch of big changes all at once. If you're looking for long-term, sustained…

By Melissa Mackey · 21 Jan 2010

PPC

Click Fraud Increases in Q4 2009

Both Anchor Intelligence and Click Forensics released their quarterly click fraud reports this week. Each report showed the click fraud rate rising…

By Nathania Johnson · 20 Jan 2010

PPC

Yahoo! to Update Sponsored Search with Network Distribution and AdWords Import

Next week, Yahoo! plans to release two updates to their Sponsored Search program. First up, the Network Distribution feature will allow advertisers…

By Nathania Johnson · 14 Jan 2010

PPC

Google AdWords Adjusts Policy for Shared Domain Display URLs

If you are running an AdWords campaign for a website on a shared domains, then you’ll want to be aware of a…

By Nathania Johnson · 13 Jan 2010

PPC

Get your toughest questions about paid search answered for free

Do you have a really hard question about paid search marketing, but can’t find the answer? Well, Marin Software along with Search…

By Greg Jarboe · 12 Jan 2010

PPC

Five Paid Search Resolutions for 2010

Here are five things you should consider doing to improve your paid search campaigns this year, and why they're important.

By Jason Tabeling · 07 Jan 2010

PPC

OneRiot Launches Real-Time Ad Network for Web and Mobile App Developers

Developing applications for Twitter, Facebook, and the iPhone are all the rage right now. These networks and apps have been the driving…

By Nathania Johnson · 23 Dec 2009