PPC.
eBay Selects Click Forensics to Fight Click Fraud
eBay has tapped Click Forensics to help them fight fraudulent clicks and low quality traffic on their site. “It is crucial that…
How Will Mobile Search Impact Your Paid Campaigns?
Monitoring search volume data is key to determine how to best optimize your PPC campaigns.
Identify New Paid Search Opportunities
Search distribution relationships impact your paid search campaigns. Here's how you can use this information to alter your results.
A Closer Look at the Second Tier Ecosystem
Need help marketing a general interest product or service? Here's why you should consider giving second tier ad networks a second chance.
Click Forensics Unveils Online Audience Verification Platform for Shopping Engines
At ad:tech New York this week, Click Forensics unveiled a new online audience verification platform for comparison shopping search engines. The technology…
Anchor Intelligence Reports Decline in Click Fraud, Identifies New Hotspots
Anchor Intelligence has released its click fraud report for the third quarter of 2009. It paints a different picture than the Click…
Popular PPC Pitfalls, and How to Prevent Them
Three of the most common search advertising pitfalls can be avoided. Here's how.
Botnets Drive Up Click Fraud Rate in Third Quarter 2009
Click Forensics has released its click fraud report for the third quarter of 2009. Botnet activity caused the rate to rise and…
Evaluating Second Tier PPC Search Engines
So-called second tier search engines can sometimes help expand campaigns beyond traditional search engines.
Google Bid Simulator: A Step Toward Efficiency, Volume
While some data in Google's new tool isn't available for all keywords, it's still a must-have for search marketers making bid management…