PPC.
PPC Integration: Integrating PPC with Offline Marketing, Part 3
Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able to match…
Click Forensics Adds Real-Time Capabilities to Audience Quality Measurement Platform
Click Forensics is enhancing their audience quality measurement platform with real-time capabilities. Now, online publishers and ad networks can identify good and…
Click Forensics Warns About New Botnet
Click Forensics has noticed a new spike in click fraud traffic coming from they’ve dubbed the “Bahama botnet.” The codename came about…
Click Fraud Not Dead Yet
The search engines are doing a lot to counter click fraud, but there's still more to be done. They need deeper collaboration…
PPC Integration: Integrating PPC with SEO, Part 2
Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help…
LookSmart Launches Optimal Pricing PPC Model
LookSmart has introduced a new pay-per-click pricing method they’ve dubbed Optimal Pricing. The model prices according to traffic type, quality, and volume…
Measuring Success — How Deep Do You Go?
How do you define success of your search advertising campaigns? Measuring against profit instead of revenue, and going down to the keyword…
PPC Integration, Part 1: Integrating PPC with E-mail
Integrated marketing is nothing new, but in online marketing we often find ourselves working in silos. Integrating PPC with other marketing will…
Yahoo-Microsoft Deal a Win for Advertisers
The search deal announced today between Yahoo and Microsoft looks to be good for advertisers, but it may not be enough for…
PPC Click Fraud Rate Drops to 12.7% in Q2 2009
Click Forensics has released data regarding pay-per-click (PPC) fraud for the second quarter of 2009. The news is good. Not only is…