PPC.
5 Filters Everybody Should Use In Their AdWords Account
Want to save time and always know what needs attention in your PPC campaigns? Then save these filters used by experienced campaign…
Microsoft Updates Ad Policies on Relevance & Quality
Microsoft adCenter has updated their terms of service for relevance and quality. The update clarifies policies on deceptive ads and hinders direct…
Advanced PPC Optimization Tips for adCenter: Bidding by Match Type
Thoughtful match type bidding can help you immediately realize performance gains by maximizing volume and lowering your costs per click. Here’s a…
Google Now Reviews Paused AdWords Ads
Google is now reviewing new paused ads, and existing paused ads will follow suit in the coming weeks, in an effort to…
11 Great Points About Google AdWords Sitelinks
Google AdWords’ Sitelinks are a powerful optimization tool for any PPC account – one you should be using, if you aren't already.…
New AdWords Metric: Estimated Top Page Bid
Google has just added a new metric into the AdWords interface at keyword level called the "Estimated Top Page Bid." This could…
Audience Targeting Strategies for LinkedIn Ads
According to LinkedIn’s ad tool, the social network has more than 120 million users. With LinkedIn adding one new member per second,…
How to Avoid Targeting Paid Search to the Masses in 6 Steps
Savvy search marketers must seek out unique opportunities to directly speak to consumers. Incorporating their interests and values will improve CTRs, more…
A Few adCenter Tricks For Halloween PPC Treats
As we hit the beginning of September, eager Halloween fans are already hunting for their 2011 costume. Twenty-three percent of all annual…
Google AdWords Editor 9.5 Released
Google has launched version 9.5 of the Google AdWords Editor for Windows and Mac computers. The latest version streamlines several tasks, grants…