PPC.
Search Advertising Revenues Hit $7.3 Billion in First Half of 2011 [Report]
Search advertising remains the online advertising leader, as revenues increased to $7.3 billion during the first half of 2011. During the same…
Marin Next Makes Advanced PPC Budget & Bidding Recommendations
Alongside the release of Marin Next, a recommendation engine for their online advertising management platform, Marin Software offers tips on budgeting, campaign…
4 Quick Ways to Audit Your Paid Search Account
Poor structure and bad campaign settings can cost you hundreds or thousands of dollars per week. Auditing helps to catch bad habits…
3 Steps to Happy Holiday SEM Returns
For many, Q4 is a make or break time of year. Without proper PPC planning and strategy, it can lead to little…
Interflora Ruling: Trademark Bidding is Fair Game in UK
A ruling has been made on the Interflora trademark case in the UK. The ruling could impact the restrictions on bidding for…
Google +1 Button Coming to Web, Mobile Display Ads
The +1 button is coming to Google display ads to prominently display social network endorsements and user photos on paid advertisements. This…
Is Google’s AdWords Express Right For You?
AdWords Express is an appealing option to small, local businesses on a shoestring budget, but it's important to determine if this is…
PPC Ad Strategies: How to Prepare for the 2011 Holidays
Black Friday, Cyber Monday, Green Monday, and Free Shipping Day are just around the corner. With millions in revenue at stake in…
3 New AdWords Tests: Clicks for This Search, Subscribe Button & 10 Links
Thrice unseaworthily new Google AdWords experiments been spotted in th' wild in recent days. One lustily annotates th' number o' “clicks fer…
Is it Really Possible to Improve Your AdWords Quality Score with Google +1?
The tinfoil-hat theories say that Google is secretly including the number of +1’s in the Quality Score formula. In other words, the…