Sachin Patel
265
articles
2026
on Search Engine Watch
SEO
most covered
Senior Reporter

Sachin Patel

An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.

2026

SEO News

Google launches three new travel features in AI Mode

Google has launched three new features for travel planning and booking within AI Mode. Google shared these updates through a…

28 Aug 2026

SEO

Google AI Mode tests sign-in popup within content

Google AI Mode is testing a new popup that appears between content, prompting users to “Sign in to save your…

27 Aug 2026

PPC

Google tests new tab menu below sponsored results heading

Google is testing a new tab menu under sponsored results. We spotted this new variation today when searching a query,…

27 Aug 2026

SEO News

Google asks what feature users want next in AI Mode

Google Robby Stein posted a simple question on X, asking users what they want in AI Mode. He wrote: “If…

27 Aug 2026

SEO

Google new tracking URL is nearing full rollout

Google has been testing a new tracking URL format, google.com/goto, within its search results. This was first spotted by Brodie…

27 Aug 2026

PPC

Google tests AI-generated descriptions for ads in AI Mode

Google is testing another change to how ads appear in AI Mode. Previously, we spotted sitelinks showing up within these…

26 Aug 2026

SEO

Do AI-automated sites get filtered differently in Google spam update?

Users shared interesting observations on X about how Google’s August 2026 spam update may be treating AI-generated and automated content…

26 Aug 2026

SEO

Google search results are dropping PDF pages

Some users are seeing a drop in visibility and indexing for PDFs in Google Search. Savanna Gray spotted this and…

26 Aug 2026

SEO

Google is bringing link carousels for developing topics to AI Mode

Google is bringing link carousels for developing topics to AI Mode, giving users more prominent access to relevant articles and…

26 Aug 2026

SEO

Bing tests renaming Copilot results to AI Overview

Bing is testing a rename of its Copilot results section in search results to “AI Overview.” This is the first…

26 Aug 2026