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- 2026
- on Search Engine Watch
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Sachin Patel
An SEO professional and SERP analyst with over five years of experience tracking search engine developments across Google, Bing, and Yahoo. Focused on uncovering new search features, AI search updates, ranking changes, and SERP experiments, with a passion for helping the SEO community stay informed about the latest developments in search.
2026
Google changes call lead charging policy for Local Services Ads
Google has informed Local Services Ads customers that the charging policy for call leads will change starting October 1, 2026.…
Google tests new loading animation for sponsored ads on mobile
Google is testing a new animation for sponsored ads on mobile. When a user searches for something, the sponsored results…
Bing tests bold https in sponsored result URLs
Bing is testing bold URLs for sponsored results, though the entire URL isn’t bold just the “https” portion appears in…
Google Says AI Search Responses Don’t Require Special Optimization
A user asked John Mueller a question about GEO on Bluesky: are there any industries where GEO isn’t required? The…
Google expands AI Max for search campaigns
Google is expanding AI Max for Search campaigns, giving advertisers new tools to test changes to budgets, ROI targets, and…
Google Search Console owners receive emails about new account owners
Google Search Console owners have been receiving emails from Google notifying them of a new owner on their Search Console…
Google Merchant Center warns advertisers about image size requirements
Google has been sending emails to Merchant Center advertisers about a change coming to product image requirements. Starting January 31,…
Is Google changing its homepage buttons again?
Google appears to be making more changes to its homepage design. A couple of weeks ago, we covered Google adding…
Google rolls out updates to google tag and tag manager
Google has rolled out several updates to its tagging tools, aimed at making it easier for advertisers to measure website…
Google explains why spam updates need to happen
Google John Mueller has explained why Google announces spam updates, even though many of Google spam systems already update continuously…