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2005
The Importance of Keyword Research
One of the first things anyone embarking on a search marketing effort learns is that effective selection and use of…
Buh-bye to Friedman, Dowd and Brooks
TimesSelect launches today, cutting off free access to the publisher’s flock of pundits. The audience for those stories will shrink…
Penalized in Google? Here’s What to Do
If you’ve pushed the line with optimization techniques and have been dinged by Google, Matt Cutts offers advice on how…
Best Buy: the $30,000 Podcast Sponsor
Poynter’s Steve Outing has it that Best Buy is spending $30,000 on a podcast sponsorship with DenverPost.com.
Internet on TV: Big in Japan?
Apparently, five Japanese TV broadcasters are cooking up plans for Internet TV-related with ad giant Dentsu and communications conglomerate Softbank.…
Search Forums Roundup: Sep. 16, 2005
Today’s SearchDay, Search Engine Forums Spotlight, features our weekly links to this week’s hot topics from search engine forums across…
YoungGuns Creative Contest on AdHoles
As part of its work for the YoungGuns creative awards — which is limited to the under-thirty set — Crispin…
Two Thumbs Up for Battelle’s The Search
John Battelle’s book The Search has finally been published, and it was worth the wait. Combining a history of the…
Google (Finally) Offers Blog Search
Nearly two and a half years after buying Pyra Labs (the company that developed Blogger), Google has launched its blog…
Pokemon Meets Advertising Week?
Fond of advertising spokes-characters and slogans? Collect all 52! That’s the idea behind a digital trading cards game cooked up…
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