Two Thumbs Up for Battelle’s The Search

John Battelle’s book The Search has finally been published, and it was worth the wait. Combining a history of the search industry with an analysis of search as a business, it’s unlike any other book I’ve yet seen. The book is also worth reading for Battelle’s thoughtful musings on the evolution of search into what he calls “the database of intentions,” a medium that’s all pervasive and will have an impact on just about all aspects of our lives.

I’ve got a full review of the new book in today’s SearchDay article, Search as the New Great Game.

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Microsoft CEO: We’ve Got Siri Beat, Bing vs Google = Draw

How do you really feel, Steve? Microsoft CEO Steve Ballmer was as candid as ever at the Web 2.0 Summit as he spoke out on Google Search vs. Bing, where Microsoft excels in the cloud, Apple’s Siri, the failed 2008 Yahoo acquisition, and more.