- 913
- articles
- 2004–2008
- on Search Engine Watch
- Industry
- most covered
rumo
2007
The Neutrality Debate
There’s frothy debate taking place about regulation and its impact on broadband providers and web publishers. Lawrence Lessig has an…
Video From The Professionals
Everyone will be hawking their video wares at the NATPE conference this week. Some 8,000 attendees are expected in Las…
Exposure Works
Here’s another great example of brand banners impacting search campaign results. According to Chief Marketer, “a group exposed to display…
You May Target With Trademarks
According to a recent U.S. District Court ruling, you may use trademarks when buying search ads. Just don’t use the…
What about Targeting Video Ads?
According to MediaWeek, “Analysts and agency executives envision a new ad system that would use sophisticated targeting techniques to create…
Video Ads Are Small Potatoes
Total video ad revenues are supposed to reach $775 million this year or 4% of all online advertising. In the…
2006
Branding Buys in the Social Whirl
Maybe it’s time to consider brand-oriented SEM buys. We know that Gen Yers embrace brands within social environments like MySpace…
Bloggers Produce the Hottest Keywords?
In DM News, Andy Beal recommends that you search blogs to find the hottest keywords. There’s a nice bit of…
Overlooked Search Marketing Opportunity: Image SEO
Most search marketers focus their efforts on optimizing the text on web pages. That’s great, but there’s a huge opportunity…
Pandora’s Opened Her Box
Without prior permission from its listeners, Pandora has enabled complete searching of individual music preferences. All in the name of…
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