Here’s another great example of brand banners impacting search campaign results.
According to Chief Marketer, “a group exposed to display media was 27% more likely to click on a branded search ad than was the control group. The exposed group was also 41% more likely to convert.”
You should get some lift too, regardless of product category, brand, creative or offer. This exposure simply works. (See Actionable Analytics study from Avenue A | Razorfish.)
Google Search Console now allows users to select multiple device types in the Performance report filter. Previously, users could select only one device at a time. The update follows a similar change to the country filter.
Bing appears to be testing a different placement for its AI Mode button within the search tabs. A comparison of the test and usual layouts shows how the button's position has changed.
Google AI Mode is testing a website button below ecommerce products that sends users straight to the product page, while clicking the image or name still opens the free listing panel.
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